Project overview

The Lincoln Suites is a boutique aparthotel set within a converted 1920s neo-classical building in Holborn, London. We worked closely with the marketing team to develop a timeless identity that encapsulates this beautiful, modernised yet nostalgic property. Overlooking London’s famous Kingsway, The Lincoln Suites is a short walk from London’s most iconic museums and theatres and a stone’s throw from Covent Garden, Soho, and The River Thames.

What we did

Brand workshop
Identity design
Brand guidelines
Signage
Print collateral
Stationery