Project overview
2019 marked 100 years of the Scottish Police Federation. The SPF represents 98% of all police officers across Scotland in the ranks of constable, sergeant, inspector and chief inspector, police cadets and special constables.
A lot has changed in that century, but its remit to represent all members in matters impacting welfare and efficiency hasn’t altered. To help celebrate the triumphs and overall journey, we were tasked with creating an identity, invite, book and event creative for an exclusive celebration for 300 members. The brand needed to be timeless – something that refers to its heritage, and would’ve worked as well in 1919 as it works in 2019. Our approach was to keep it minimal – clean, clear and classic, taking inspiration from police badges and the black and white uniform.
What we did
Brand identity
Invitations
Hardback Book
Exhibition Design
Social Media Assets
Project completed with co-creative director Ed Watt at our former studio Cause & Effect - Scottish Design Agency of the year 2019/2020.
Photography: Susan Castillo
Film: Flux Video
The most extensive part of this project was a hardback book, detailing the 100-year journey of the Scottish Police Federation. The 144-page publication featured a trace dust jacket with black foil and a fabric hardback cover with silver printed foil text. Inside featured 10 chapters alongside an eight page pull-out timeline, used to depict the SPF’s century in service. 1000 books were printed and 300 members received their own copy at the event.
Held at luxury five star hotel Turnberry, the event itself featured 10 custom built plinths and stands – following the chapters of the book – to take guests through the SPF’s 100-year story. Showcasing the likes of vintage badges, uniforms and police equipment, the main entrance hall resembled a mini museum celebrating the federation’s achievements over the past 100 years.
‘An incredible job. It’s extremely sophisticated and captures the ethos of the event perfectly. We’ve received excellent feedback about all of the work, and we’re delighted with it. Will definitely commission them again’.
Andrea Macdonald, Chair of the Scottish Police Federation.