New Client: O’Keeffe’s Bakery, Cork
We’ve been commissioned by O'Keeffe's Bakery to develop their brand identity as they embark on their fourth decade in the industry. Established in 1984, O'Keeffe's Bakery has become a big name throughout Ireland, with 130 employees based in Cork. Their primary focus currently lies in wholesale distribution to all the major supermarkets, producing a staggering 5 million units of baked goods monthly.
Our task is to craft a robust and compelling consumer-facing brand, aimed at tapping into new markets in the UK while ensuring longevity for O'Keeffe's Bakery in the years to come. Our first task is a site recce with a discovery workshop coupled with interviews with the founders and key staff members.
Photo by Bas Peperzak