Connecting Cycas and Cyber: A Bold New Identity for Cytech Systems

In 2021, we were tasked with rebranding Cycas Hospitality, a hotel management company based in Amsterdam, Netherlands. The group operates over 50 hotels across 12 European countries. As part of our ongoing collaboration, we recently developed a new logo for their IT systems department.

The connection between 'Cycas' and 'Cyber' made for a natural link, reinforcing the department’s technological focus. Short names make for strong wordmarks, and the team unanimously selected this design concept.