Project overview
Everything Will Be Fine were commissioned by developers Tartan Leisure and brand strategy partners Rogue Village to create the brand identity for Lost Shore Surf Resort. Formerly Wavegarden Scotland, Lost Shore will be Scotland's first inland surfing destination.
The £55m landmark development in Ratho, near Edinburgh opens to the public in the summer of 2024. The site will welcome surfers of all abilities where they can ride around one thousand sustainably generated custom waves per hour. Set within a sixty acre country park Lost Shore Surf Resort will feature waterside bothy style accommodation, restaurant and food market, retail, events, surf school (with surf therapy) and a wellness spa.
Featured on The Brand Identity
What we did
Workshop
Brand identity
Logo
Website
Apparel
Signage
Motion
Introducing the logo
The Lost Shore logo is set in Obviously Wide Bold by OH No Type. It’s paired with a distinctive graphic icon based around the resort’s unique fan shaped cove and the waves contained within. The icon scales effortlessly from tiny digital sizes (such as a favicon) to large scale signage. It can be rendered in 3D, embossed, dye cut and animates to great effect. Watch the video explainer below to discover more.
Holding page
The Lost Shore holding page is a simple, single page website with an option to subscribe for updates. Video, colour, typography and the cove icon seamlessly come together, introducing the brand identity to a global audience.
lostshore.com
Developing colour
Keen to embrace cold water surfing and the Scottish climate the team wanted a colour palette that didn’t shy away from this. To create standout we settled on a distinctive bronze accent colour with warm greys. Inspired by the Scottish landscape and natural materials from the resort’s surroundings the colours feel honest and unique.
Brand application
Building up to the opening in Summer 2024 the Lost Shore Surf Resort brand identity will continue to evolve and grow. Shown below are a range of renders exploring different brand expressions for apparel, merch, signage and more.
Brand strategy partner: Rogue Village
Motion: Armitage Shanks
On-site Renders: Where Giants Roam
Website Development: Form Digital