Project overview

Ichigo offer an expansive range of Japanese comfort foods. Sushi is made fresh daily in-house and can be ordered by the set or by the individual piece - allowing for creative mixing and matching to each individual’s taste. Our brand identity is inspired by the streets of Tokyo, Japanese minimalism and mid-century Americana. Mascots, Ichi and Igo play a central role in defining the visual language with hidden ingredients in their hairstyles.

What we did

Brand identity
Illustration
Website
Brand Guide
Messaging
Posters
Signage