Project overview

Cowberry is a new to market online retailer specialising in soft, breathable, stonewashed 100% pure linen bedding. It's proudly European with everything being designed in the UK and crafted by the finest artisans in Portugal.

Photography: Reuben Paris
Styling: Rusk and Rusk

 

What we did

Brand positioning
Brand identity
Guidelines
Packaging
Digital design
Print collateral

Working closely with the Cowberry founders we developed a visual strategy that quietly communicates their vision and values. The branding confidently positions Cowberry as a trustworthy name with craft and luxury front and centre.

The stencil font helps to reinforce themes of detail and finery and is paired with a colour palette inspired by the different shades of linen. This all comes together across a range of visual assets and artwork that looks great on packaging as well as digital formats.

Please note: Some images are for indicative visual purposes.