Project overview

As part of the Balcaskie estate in Fife, Bowhouse is a destination that connects small, local growers and producers with restaurants and shoppers – giving everyone better access to the best the East Neuk has to offer.

Each year we create a print and digital campaign to promote the Bowhouse Market throughout the seasons. For 2019 we worked with renowned Scottish watercolour artist Wil Freeborn. His natural, rootsy and homegrown watercolour style was the perfect fit. The 2020 campaign saw us working with photographer Susan Castillo on a bolder, more image based route and most recently we’ve been working with the East Neuk based artist Hilke Macintyre.

What we did

Brand campaigns
Illustration and photography
Posters
Digital design
Social media assets
Signage and wayfinding

Work for Bowhouse was initially developed by Kerr Vernon and co-creative director Ed Watt at Cause & Effect - Scottish Design Agency of the year 2019/2020.