Project overview

Named after the old Scots word for apple, ‘Aipple’ is a light and refreshing cider made by Hyrneside at Parkhill Farm in Newburgh, Fife. Inspired by Newburgh’s history as an Orchard Town and the 830 year old story of local apple growing the Hyrneside team worked with the Woodland Trust to plant hundreds of apple trees on their farm. Fermented over Winter this 2021 batch comes in 750ml bottles, 440ml cans and a special edition of 500ml bottles of Scottish whisky dry still cider.

With cider apples as the only ingredient, reduce, reduce, reduce became the mantra for the branding. That meant pairing everything back to the bare essentials. No colour, no illustrations, no snappy slogans. Just honest design that simply mirrors Aipple’s humble brand values.

Product photography by Alexander Baxter.

What we did

Brand identity
Packaging Design
Art Direction